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MARI RYDINGS

Editor/Content Developer/Project Manager

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©2021 by Mari Rydings

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EXPERIENCE

Senior Content Writer (remote position)

American Family Insurance | Madison, WI | 2021-present

Develop compelling content marketing copy for social media, email and direct mail, digital advertising, campaign web pages, website articles and video scripts (voice over and visual direction) • Partner with team members and key stakeholders to shape content strategy, develop storylines and determine the best content channel/format • Provide customer-driven solutions, support and service • Ensure adherence to brand, design and compliance guidelines • Mentor team members with less experience • Serve as a content contributor to the Women’s Business Resource Group

Content Development Coordinator

North Kansas City Hospital (non-profit) | North Kansas City, MO | 2014-2021

Planned, developed and managed content for websites, emails, e-newsletters, fliers, direct mail, ad campaigns, social media, print publications, blogs, video scripts and brochures for internal, external and physician audiences • Drafted CEO talking points for events, community messages and employee communications • Wrote video scripts, coordinated shoot details, and served as the producer for patient education and patient testimonial videos • Identified opportunities to promote brand awareness and increase audience engagement • Audited web content to identify gaps and opportunities to optimize pages for SEO • Analyzed key metrics to determine effectiveness of content messaging and delivery • Mentored other team writers • Led style guide committee • Spearheaded efforts to bring production of a quarterly magazine in-house, saving the business $100,000/year • Served on Diversity, Equity and Inclusion Council

Freelance Editorial Services Provider

Self | 2008-2014

Researched and developed content for B2B and B2C clients • Projects included CEO profiles, industry trend features, technical features, blog posts and parenting pieces, industry association directories, technical conference proceedings and beta novels

Advertising/Public Relations Coordinator

Blackwell Sanders Peper Martin | Kansas City, MO | June 2000-March 2001

Served as the media buyer • Coordinated materials for advertising campaigns

Features Editor, Managing Editor, Special Projects Editor, Freelance Writer

Sosland Publishing | Kansas City, MO | 1998-2000, 2001-2013

Led an editorial team to write, design and produce multiple marketing pieces targeting attendees to a triennial international trade show, including a pre-show guide and three on-site show dailies • Collaborated with international advertisers to launch a first-of-its-kind innovation showcase for a triennial international trade show • Coordinated the research, writing, editing and production of special-interest publications • Researched and wrote industry trend features and technical articles • Managed daily production of a 130+ page monthly B2B trade publication

Proofreader, Publications Writer, Advertising Coordinator, Sr. Communications Specialist

Black & Veatch | Kansas City, MO | 1993-1998

Researched, wrote and edited internal and external communications • Coordinated advertising program

Language Arts/Special Reading Teacher | 2005-2012

EDUCATION

Park University — Master of Education, Language and Literacy, Special Reading Certification

West Chester University — Post-baccalaureate teacher certification program (English, 7-12)

Truman State University — Bachelor of Arts, English

PROFESSIONAL MEMBERSHIPS

Missouri Association for Healthcare Public Relations and Marketing, 2014-present; current board member

Kansas City Healthcare Communicators Society, 2014-present; current board member

CERTIFICATIONS AND TRAINING

FEMA, Center for Domestic Preparedness — Advanced Public Information Officer: Health and Hospital Emergencies, 2016

HONORS & AWARDS

Missouri Association for Healthcare Public Relations and Marketing Show-Me Excellence Awards

2019 – 3rd Place, Special Purpose Publications > Patient Information Guide

2018 – 2nd Place, Video > Loosening Stroke's Grip

2017 – 1st Place, External Publications, Routine > Club W Chat e-newsletter (writing, design, production, distribution)

2016 – 2nd Place, External Publications > Your Health consumer health and wellness magazine

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