EXPERIENCE

Senior Content Writer (remote position)
American Family Insurance | Madison, WI | 2021-present
Develop compelling content marketing copy for social media, email and direct mail, digital advertising,
campaign web pages, website articles and video scripts (voice over and visual direction) • Partner with team
members and key stakeholders to shape content strategy, develop storylines and determine the best content
channel/format • Provide customer-driven solutions, support and service • Ensure adherence to brand, design
and compliance guidelines • Mentor team members with less experience • Serve as a content contributor to
the Women’s Business Resource Group

Content Development Coordinator
North Kansas City Hospital (non-profit) | North Kansas City, MO | 2014-2021
Planned, developed and managed content for websites, emails, e-newsletters, fliers, direct mail, ad campaigns,
social media, print publications, blogs, video scripts and brochures for internal, external and physician
audiences • Drafted CEO talking points for events, community messages and employee communications •
Wrote video scripts, coordinated shoot details, and served as the producer for patient education and patient
testimonial videos • Identified opportunities to promote brand awareness and increase audience engagement
• Audited web content to identify gaps and opportunities to optimize pages for SEO • Analyzed key metrics to
determine effectiveness of content messaging and delivery • Mentored other team writers • Led style guide
committee • Spearheaded efforts to bring production of a quarterly magazine in-house, saving the business
$100,000/year • Served on Diversity, Equity and Inclusion Council

Freelance Editorial Services Provider
Self | 2008-2014
Researched and developed content for B2B and B2C clients • Projects included CEO profiles, industry trend
features, technical features, blog posts and parenting pieces, industry association directories, technical
conference proceedings and beta novels

Advertising/Public Relations Coordinator
Blackwell Sanders Peper Martin | Kansas City, MO | June 2000-March 2001
Served as the media buyer • Coordinated materials for advertising campaigns

Features Editor, Managing Editor, Special Projects Editor, Freelance Writer
Sosland Publishing | Kansas City, MO | 1998-2000, 2001-2013
Led an editorial team to write, design and produce multiple marketing pieces targeting attendees to a triennial
international trade show, including a pre-show guide and three on-site show dailies • Collaborated with
international advertisers to launch a first-of-its-kind innovation showcase for a triennial international trade
show • Coordinated the research, writing, editing and production of special-interest publications • Researched
and wrote industry trend features and technical articles • Managed daily production of a 130+ page monthly
B2B trade publication

Proofreader, Publications Writer, Advertising Coordinator, Sr. Communications Specialist
Black & Veatch | Kansas City, MO | 1993-1998
Researched, wrote and edited internal and external communications • Coordinated advertising program

Language Arts/Special Reading Teacher | 2005-2012

EDUCATION
Park University — Master of Education, Language and Literacy, Special Reading Certification
West Chester University — Post-baccalaureate teacher certification program (English, 7-12)
Truman State University — Bachelor of Arts, English

PROFESSIONAL MEMBERSHIPS
Missouri Association for Healthcare Public Relations and Marketing, 2014-2021; board member
Kansas City Healthcare Communicators Society, 2014-2021; board member

CERTIFICATIONS AND TRAINING
FEMA, Center for Domestic Preparedness
Advanced Public Information Officer: Health and Hospital Emergencies, 2016

HONORS & AWARDS
Missouri Association for Healthcare Public Relations and Marketing Show-Me Excellence Awards
2019 – 3rd Place, Special Purpose Publications > Patient Information Guide
2018 – 2nd Place, Video > Loosening Stroke's Grip
2017 – 1st Place, External Publications, Routine > Club W Chat e-newsletter (writing, design, production)
2016 – 2nd Place, External Publications > Your Health consumer health and wellness magazine